Elate is a clean, natural, (mostly) organic, vegan cosmetics brand based in Canada. The company is part of the conscious beauty movement, promoting environmental consciousness, social consciousness and clean, toxin-free makeup.
They are a complete cosmetics line offering products for eyes, lips and face as well as brushes. Many natural, indie makeup brands specialize in just a few products so full lines are always nice to find.
Their pressed powder based products (such as powder foundations, blushes and eyeshadows) arrive minimally packaged with the intent to be placed in one of their magnetic, bamboo palettes. I did purchase a magnetic palette for my eyeshadows, but these eyeshadows could also be used with many other magnetic palettes. (I think I may even try making my own soon!) The palette is very sturdy, but not sure how environmentally friendly it really is with the elegant mirror inside. However, if you are a fan of mirrors in your palettes, it is probably the nicest mirror in a palette I have ever seen.
The eyshadows I selected are (left-right, starting at the top) Aerial, Earthen, Modish, Gifted, Lithe, Ethereal, Intrepid and Cinder.
The application I did for this post was simple and used only the first 4 shades.
Aerial was applied lightly under my browbones. Modish was swept into my crease with a fluffy, crease brush. Earthen applied to my lids. Gifted was applied with a large, angled brush in a v shape to the outer corners. I lined my upper lashline with my Josephine liner and my lower lashline with Alima eye pencil. Add just a touch of mascara.
The ingredients list for the shadows is: Mica (CI 77019), Calcium Carbonate, Bambusa Arundinacea (Bamboo) Stem Extract, Caprylic Triglyceride, Simmondsia Chinensis (Jojoba Seed Oil), Silica, May Contain (+/-): Iron Oxides (CI 77492, CI 77499, CI 77499), Titanium Dioxide (CI 77891), Manganese Violet (CI 77742), Ultramarines (CI 77007) (taken straight from elatebeauty.com)
Elate does state on their site that the titanium dioxide used in their products is not nano-sized.
I did a daytime look, but the products are nicely pigmented and buildable so can easily be used for more glamorous or nightime looks.
To purchase or learn more about Elate Beauty products visit the company’s website elatebeauty.com.
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